LinkedIn Content for Aera Technology
Aera Technology is an Intelligent Automation & AI company working to solve global supply chain for major manufacturers like Unilever and Merck Group.
Working with the marketing agency, Quirx Collective, I was commissioned to write a social media playbook and social media audit for Aera Technology’s social media presence. This included studying the best practices of many of our Cognitive Automation competitors. We established a strong presence in the #CognitiveAutomation sphere, with our site, Cognitive Automation Community.
We divided the work, with me taking the lead on LinkedIn, due to my prior experience with the platform ACS Solutions. Below are social media posts I wrote, scheduled, and conceptualized with my team members.
In a one month period, were able to drive impressions up by 191%, and double our post link clicks and shares. Our LinkedIn posts achieved engagement rates up to 16%, and our link clicks drove 55% more traffic to our website compared to the previous month.
FlyFin AI TikTok Sponsorship Campaign
After performing a social media audit as a consultant for FlyFin’s social media presence, I spearheaded a TikTok campaign for the September Quarterly Taxes, a crucial time for FlyFin’s marketing cycle.
This involved reaching out to dozens of influencers, negotiating rates & campaign expectations, relationship building, and resharing these videos within a fast-paced 1-month turnaround. These sponsored TikTok videos resulted in thousands of views, and dozens of shares and UTM clicks. We were able to apply these learnings to our next influencer cycle, which focused on Reels & Influencer community managers.
Furniture Clinic Social Media Content for TAQTFUL
Instagram: @furnitureclinicus
Commissioned by TAQTFUL social media agency.
I wrote monthly informative Instagram captions about Furniture Clinic’s award-winning housekeeping products. My work also included occasionally suggesting creative images, and coming up with hashtag research. I also captioned blog articles for their Facebook social media presence.