Before the Acquisition: StudyBlue
The StudyBlue social media accounts were started from scratch and we quickly grew to establish vibrant communities on Facebook, Instagram, and Twitter. From humorous memes, to reblogging user-generated content, and doing fun weekly quizzes, we were able to tap into a diverse world of students and content.
StudyBlue Meme Ads
Utilized funny memes and captions to appeal to students in a successful targeted campaign during Finals Week and Midterms Season. Achieved a Facebook relevancy score of 9, hundreds of shares, and resulted in a record-breaking number of social media conversions.
The StudyGrammers: Managing Active Loyal Communities on Instagram
The StudyGrammers are a close-knit sub-community on Instagram. We did an influencer marketing campaign and also hosted giveaways to collect User-Generated Content and engagement. Using a small budget, we drove attention to our brand and garnered conversations about StudyBlue.
StudyBlue Blog
In addition to a full monthly content calendar, I also wrote weekly blog articles on various topics for social media to drive clicks back to the website. We used these blog articles to promote our special study decks, highlight scholarships, or to motivate students with positive advice.
Click on image to access blog article.
