Company Rebrand & Social Media Efforts
Managed the rebrand of six different subsidiaries of ACS Corp: Analysts, ACS Solutions, ComforceHealth, Hiregenics, Massgenics, and Ascent. Created content for LinkedIn, Facebook, Twitter, and Instagram, partnering with content specialists for ACS Solutions.
Our goal with rebranding these companies was to create a content plan that would drive users to our site through case studies, white papers, webinars, and podcasts to get them to sign up or check out our career opportunities. Through these efforts, we were able to achieve a growth rate of 36% on LinkedIn for ACS Solutions and 48% for Analysts.
We also created robust ads for Analysts, reaching a 0.5% conversion rate for resume submittals.
LinkedIn ad promoting our QA Automation Engineer open position.
Facebook ad promoting our Shipping Clerk position for Hiregenics.
Videography as Storytelling
I utilized video to share meaningful employee stories. We wanted to form a strong connection with our LinkedIn followers, who are very dedicated, especially in India. These posts received thousands of views each and fostered positive employee & candidate sentiment. Here are a few that I produced.
2020 in review. This popular video received positive engagement all throughout our social media platforms for ACS Solutions. See post on LinkedIn.
Our top Walker video, celebrating the winner of our company Get Active challenge. Video edited by Candace Davis and me. See post on LinkedIn.
ACS Solutions & Analysts Podcast Series
For our podcast series, we wanted to share helpful insights with our target demographic of Ascent & Analysts contingent workforce candidates and professionals in the tech world. I spearheaded and organized these projects, securing speakers as well as hosting and editing the podcasts.
Reflections and Career Planning
Featuring Kenetha Butler, Julie Ganucheau, and Diane Douglas, we spoke about what companies really want to see from job candidates and what types of positions are trending and still hiring during the 2020 pandemic.
Thought Leaders
In this podcast, we spoke to UX Accessibility Designer Alexis Lucio and Career Coach Michael Neuendorff about their respective careers. We approached the question - how can non-profit work and community engagement also help you in your career?